Supermarket giant Lidl have finally launched their new highly anticipated collection Esmara collaborating with none other than the German born beauty and supermodel Heidi Klum. The 20-piece budget collection premiered at New York Fashion week last week giving us a sneak peek at AW17 most exciting partnership. Liam Casey, Commercial Director, Lidl Ireland said:
“Working alongside Heidi Klum, a highly successful and creative designer, we are bringing affordable fashion to the forefront. The #LETSWOW concept is all about surprising our customers with a trend-led fashion collection at highly competitive prices. We look forward to offering our customers our most extensive fashion range to date”.
The aptly named Heidi and the City is the first collection for the supermodel who was inspired by New York’s distinctive fashion scene leading her to create a collection that reflects every occasion from day to night.
Working closely with Lidl, Klum has ensured that quality was the core of the collection especially when focusing on fabrics such as suede, delicate lace and leather. Using these textures, Heidi Klum has created a collection that consists of every key wardrobe staple a fashionista could possibly need.
With core pieces consisting of statement prints tops, bomber jackets, denim skinny jeans, romantic lace, and rock-style leather Klum has given consumers the chance to create the stylish New York look at an affordable price.
Speaking about the collection Heidi has said she “wanted to create fashion with a wow effect that is easy to combine and makes every woman look fantastic – and all at an unbeatable price,” and with prices ranging from €5.99 to €59.99 she has done just that offering a wide variety of items ranging from heels and boots to stylish suede clutch crossbody bag as well as autumn’s most essential requirement a coat.
There are several coats to choose from including a sequined bomber jacket retailing at €19.99, a selection of chunky heavy knit cardigans €19.99 and a variety of tailored blazers €19.99 one, in fact, was worn by Heidi recently wore on America’s Got Talent.
Lastly the collections piece de resistance and most anticipated item is the 100% suede jacket €59.99 which is already causing a buzz amongst fashion bloggers and press Available in two different colours – brown and classic black and finished with silver zip detailing this has easily become a must have piece for your autumn wardrobe.
This energetic and stylish collection perfectly embodies New York’s effortless city chic is available from all 153 stores across Ireland from 18th September for a limited period while stocks last with a pop-up shop opening to the public from September 14-17th on 32 Grafton Street.
Main Image: j-No at Flickr Heidi Klum intimates launch