The Ayurvedic path to beauty is based on India’s 5,000-year -old system of natural healing, which takes into account not only your body’s health but your character as well, in order to keep both in balance. According to Ayurveda, beauty already exists in every person, and it only needs support and nourishment to bring out its natural brilliance.
Ayurvedic beauty care treats each using a holistic path and no two treatments are alike.With individualised therapies, herbs, oils and lotions; the end goal is to bring the person into balance. In common Ayurvedic beauty therapies, all ingredients are free of chemicals, parabens and synthetic formulations.
Each person is carefully treated for their unique skin and body care needs. The goal is to bring a harmonious balance of body, mind and soul which, in turn, can promote a happy, healthy, meaningful and balanced life.
And while most of us cannot hop on a plane to India in order to experience these beauty treatments at their source, the good news is that a new range of beauty products, based on this ancient Indian discipline, is now available to all.
Urban Veda is an Ayurvedic brand new skin care range which is based on the therapeutic properties of plants.
Each collection is uniquely formulated for a different skin type, in line with the Ayurvedic principles of the ‘doshas’, which identify the different physical and emotional tendencies in an individual’s mind and body.
Vata (Space & Air)), Pitta (fire) and Kapha (earth and water) are the three doshas which make up an individual’s constitution, with Tri-Dosha being a mixture of the three.
A person’s dominant dosha can fluctuate accordig to changes in lifestyle, seasons, elemental change, and other factors. Just as our dominant dosha fluctuates, so does our skin’s needs.
Every day we go into battle with environmental factors which negatively affect the health of our skin and our lifestyle. The skin is the one thing you will wear it every day for the rest of your life, so look after it, and cater for your skin’s needs using Urban Veda’s four ranges. Soothing Ideal for dry and sensitive skin, this gentle range restores the skin and enhances your complexion.
Ayurvedic sandalwood, organic aloe vera juice and arjuna heartwood work together in this botanical blend to soothe and provide vital skin clarification. Bio-oils help hydrate and preserve the skin’s natural moisture balance while the aromatic essential oils help to fight fatigue and stress, to leave skin gently cleansed and refreshed. Naturally formulated to Ayurvedic principles to balance the Pitta dosha.
Helping those with congested or oil prone skin types, this invigorating range has been naturally formulated to cleanse and purify. The key ingredient to the purifying collection is Ayurvedic neem, renowned as an excellent antibacterial tonic, infused with bioactive botanicals of Wild Mint, Eucalyptus and witch hazel to detoxify and refresh oil-prone skin. Naturally formulated to Ayurvedic principles to balance the Kapha dosha.
The Radiance collection is the ideal choice for anyone looking to combat a lack lustre complexion. Infused with brightening botanicals to combat hyperpigmentation, the range contains anti-inflammatory turmeric, healing patchouli, restoring liquorice and antioxidant-rich pomegranate to protect against the damaging effects of free radicals – perfect for dry, dehydrated and dull skin.
Naturally formulated to Ayurvedic principles to balance the Vata dosha. Reviving This range is made to plump and pamper. Intensely revitalising the skin, hydrating rose damask combines with antioxidant-rich pomegranate and essential fatty acid-rich borage to recharge and replenish dry, tired and mature skin. The ingredients in this collection support elasticity and leave the skin feeling soft, clean and cared for. Naturally formulated to Ayurvedic principles to balance all three doshas.
Urban Veda can be purchased online at www.urbanveda.ie and from Avoca, Lloyds Pharmacy Group, Melt Natural Healing Centre, Shaws and Menarys department stores, Irish Times Shop of the Year Alchemist Earth in Limerick and their online store www.naturalskincare.ie, The Corner Pharmacy Castleblayney and The Natural Skincare Emporium, Shankill Pharmacy Dublin 18, as well as MediCare Pharmacies in Northern Ireland.